INSIDEOUT
Enabling users to better plan for their travel itineraries
Project
Self-initiated
Project Deliverable
Travel Mobile application interaction design
Timeline
Fall 2022
Tools Used
Adobe illustrator,
Adobe Photoshop,
Figma
A travel application that empowers users to effortlessly, efficiently, and conveniently plan their trips worldwide. This application not only offers valuable destination information and suggested itineraries but also aids users in managing their time, budget, and expenses throughout their journey.
Problem
People fail to make travel plans because...
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It takes too much time to find information to plan a trip.
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It is difficult to determine travel times and distances between points to adjust schedules.
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Budgeting and managing travel costs can take a lot of work to calculate, especially when travelling in a group.
The User
I defined the target market as Gen MZ,
users between the ages of 18 and 40.
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These people are afraid of waiting; they hate wasting time.
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They love technology, the internet and travel experiences and want to discover, conquer, and share.
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Most importantly, their community cohesion is high.
User Goal
The user goal of this app is the “efficient use of time and budget.”
The user wants to use their time and budget efficiently throughout the journey from scheduling to the end.
The Solution
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Build an online ecosystem of tourism on the application itself, which provides useful information for users in planning travel (location, movement)
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Propose a suggested schedule based on the information and interests that users have provided or based on the highlights of the same direction.
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Build a budget management function, and cost to have clarity and ensure one’s budget is within one’s budget.
Competitor Analysis
Below are competitor research notes
By comparing three existing travel planning apps,
I was able to idealize my own app, such as what benefits each app has, which functions people like, and what to improve. These helped me to build a better app based on my knowledge.
LOGO
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I want users to have a good understanding of not just the small detail of their travel plans but also the general overview and grand skim. It is also part of the appeal of my website, understanding their travel plans in very great detail.
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Easy navigation and functionality so that users can effortlessly plan their trip from a more extensive scale to a small scale.
Persona Research
User Flow
Made by Figma ✨
Wireframes
The Final Screen
Try out!👩💻
The Style Guide
Color
Yellow represents sunshine, happiness, and warmth, creating a feeling of excitement, joy, and positive movement.
Blue promotes open spaces, intuition, imagination, inspiration, and sensitivity, which perfectly suits the travel app to convey a feeling of freedom.
Typography
