UX & Marketing Internship at HUROTICS
This past summer 2023, I had the opportunity to work on the HUROTICS PM team, where I played a pivotal role in driving product success through a multifaceted approach – including formulating an effective early-stage marketing strategy, active participation in crucial meetings with external companies, leading UX design efforts, and conceptualizing a winning video production strategy for the CES 2024 Innovation Awards.
MY ROLE
-
Competitive audit
-
Sketching
-
Wireframes
-
Prototypes
-
Developing marketing strategies
-
Campaign planning and execution
-
Market research
-
Creating content and collaborating with external marketing/design firms
About the company
Hurotics is a specialized company in developing customized walking rehabilitation exoskeleton suits, considering patient injuries and physical characteristics. Hurotics possess specialized equipment for biomechanical analysis and are experts in conducting clinical trials for robotics.
A customized wearable robot
that adapts to your lifestyle. Users select modular driving units and attach them to their preferred smart wearables for personalized support.
What sets H-Flex apart
is its integration of Edge AI technology, which quickly analyzes user movements and body data to deliver tailored assistance within minutes.
A dedicated IoT app
allows users to effortlessly control and monitor their H-Flex units.
About H-Flex
As the sole UX designer at Hurotics, I built the mobile app 📱 that controls and monitors H-Flex
The Main Page (Default: Power Mode)
Pressing the power button activates H-Flex, causing the circular bar to rotate while simultaneously changing the background and power button color : This visually confirms activation and assures the user of the device's proper functionality.
Power Off
The power buttons, designed to resemble remote controls, reflect user stereotypes.
An interface that provides information on the device's connection status to the phone and displays the current battery level
An engaging user interface compiles usage data from the previous day.
A feature enabling the user to customize additional settings for areas of discomfort and where they seek further assistance today.
It's a modular suit with a built-in issue-checking feature. Problems are highlighted in red, while no issues are shown in blue.
💁♀️For example, if there's a problem with 'Elec,' hovering over the exclamation mark triggers a helpful popup with guidance on next steps, such as contacting support or making adjustments.
Power On
_2x.jpg)
The menu Bar
Summary
Analysis of my usage and rehabilitation
Personalizing my suit
Exercise Mode
Transitioning to Exercise mode involves a change to the color red, symbolizing energy and strength. Exercise mode provides robust movement support, particularly designed for hospital rehabilitation therapy.
Eco Mode
Switching to Eco mode, the color changes to green. Eco mode serves as a lightweight supplementary mode designed for daily-life rehabilitation and mobility assistance.
Inside Look: The Design of H-Flex
I collaborated with engineers and apparel designers, contributing to the development of the following products✨
CES 2024 Innovation Awards Program
The CES Innovation Awards program is an annual competition honouring outstanding design and engineering in consumer technology products. The program recognizes honorees in a multitude of consumer technology product categories and distinguishes the highest rated in each.
We decided to participate CES 2024 to win the innovation awards program, and here's our introduction video! 🎥
Check my work at 02:13😎
As a solo Marketing Strategiest
Unfortunately, I am unable to publicly showcase my work on marketing strategies due to non-disclosure agreements (NDAs). However, please don't hesitate to reach out to me for a confidential discussion about my experience!
Contact
Here are a few photos showcasing some of the processes I have worked on.
The Brochure Design
It was challenging to effectively convey all the details of our product during hospital contract negotiations or investor presentations. As a solution, I've created a comprehensive brochure to provide a clear and complete understanding in one go
